WHAT’S Realise it or not, every new car Dealer is an ANCAP advocate. A car’s safety is at the forefront of consumers’ minds, so this needs to be at the forefront of the sales conversation.

As part of our work to assist with this and maximise consumer engagement with Dealers on the topic of new car safety, ANCAP debuted its brand new safety ratings search kiosk at the 2016 AADA Convention in Melbourne last month.

The search kiosks provide dealerships with a digital showroom asset that displays the ANCAP safety ratings and crash-test photos and videos for not only the marques sold by that dealership, but also its competitors. This presents an opportunity for Dealers with top safety performers in their model range to leverage a sale through competitive advantage. This becomes even more advantageous with ANCAP’s ‘datestamped’ ratings, which identify models that have achieved top safety ratings under increasingly stringent test criteria.

Terry Keating - AADA Chairman, James Goodwin - ANCAP CEO and David Blackhall - AADA CEO

Terry Keating – AADA Chairman, James Goodwin – ANCAP CEO and David Blackhall – AADA CEO

The kiosks fittingly carry the question, “What’s your ANCAP?” – a hook that engaged AADA Chairman Terry Keating and CEO David Blackall.

Dealership brand exposure has also been considered in the kiosk design, with the logos of both the dealership and vehicle brands to feature prominently.

ANCAP safety ratings search kiosks are just the first element in a dedicated Dealer toolbox that will provide dealerships with targeted content to help secure a sale, and safety will be an unavoidable topic for dealerships that take up the opportunity to have one of their crash-tested marques on display in their showroom.

The ANCAP display car roadshow will start making its way into showrooms soon.

The Australasian New Car Assessment Program (ANCAP) is Australasia’s leading independent vehicle safety advocate. ANCAP provides consumers with transparent information on the level of occupant and pedestrian protection and collision avoidance capabilities provided by different vehicle models in the most common types of serious crashes.



  1. Chris Adams

    Please pull your Mr Blackall into line. Comparing grubby little car salesmen to the planets’ geatest thinking minds, past and present, is beyond unacceptable. Who does this little toe-rag think he is? Comparing the quest for the unified theory of everything to getting car slaesmen to abide by the law… It’s easy, you just tell them to. After all, it’s the law! Please instruct him to publish a complete retraction of his entire grimy editorial… And one more thing. Start instructing car salesmen on how to be nice to potential buyers. How to make buying a car, new or used, a pleasant experience, not one that you come out of feeling like you just gone 15 rounds with a kick boxer, or spend half an hour in the prison showers with Bubba and Syrus. Little wonder NOBODY has an respect for anyone with anything to do with the car industry… Articles like Mr Blackalls’ don’t do your industry any service whatsoever.

  2. Ken

    I agree that car safety should and is at the forefront of everyone’s mind. this is particularly important during the sales process. Ultimately this will help reduce the number of accidents and casualties moving forward.

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