Former Ford Australia Vice President, Bruce McDonald appointed as new AADA CEO.

The Australian Automotive Dealer Association (AADA) has appointed former Ford Australia Vice President, Bruce McDonald as its new CEO.

Bruce replaces Interim CEO Patrick Tessier, who will officially hand over the reins on July 1.

In a diverse career spanning more than 35 years, Bruce has established himself as an automotive industry pioneer. He was employed by Ford Motor Company for 28 years, rising through the ranks and gaining experience in challenging roles both here and overseas.

Bruce was Vice President of Marketing and Sales for Ford Australia for five years, before taking on the position of Vice President, Ford Customer Service Division.

During his tenure as Vice President, he helped strengthen Dealer network bonds, improve employee engagement and drive profit – all despite a difficult period for the company.

‘The appointment of Bruce McDonald is an exciting step forward for the Association,’ said AADA Chairman Ian Field.

‘Not only is Bruce equipped with formidable industry knowledge, but his OEM background will help AADA continue to balance the relationship between Dealers and manufacturers. We need an open and collaborative working relationship with OEMs to forge ahead and Bruce will help facilitate this.’

As Bruce is welcomed into the role of CEO, AADA is also thanking Interim CEO, Patrick Tessier on a job well done.

‘Without Patrick’s involvement, it would have been impossible to establish the current AADA in as quick and effective a manner as we have over the past 12 months’ Mr Field said.

‘Patrick has done a commendable job in helping establish the revitalised AADA. Now, with the appointment of Bruce McDonald we anticipate a bright future for the Association and our members moving forward’ said Mr Field.

1 comment

  1. Sak Ryopponen

    Great appointment – dealers will see depths of understanding and capability regarding dealer issues that Bruce may not have necessarily always been open to display with franchisor responsibilities.

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