Category: Technology

How Solar Is Powering Dealers To Better Profits

Installing solar panels is proving a smart business decision for a growing number of Dealers seeking to cut their running costs There are few countries as well suited to solar power as Australia. Indeed, our sunburnt country enjoys more light…

How Bright is the Future for Electric Cars?

There’s been a lot of discussion about electric vehicles (EVs) and it often seems to be focused on the negative; range anxiety, slow sales growth, battery reliability and the overzealous predictions of its future by some economists, political leaders and…

3 Reasons Why Your Dealership Needs To Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices A recent Forbes article predicts that by the end of 2015, almost half of all Google searches will come from mobile form factors (Olson, 2015). As…

How Australian Dealers Can Make e-Commerce Their Secret Weapon

Take your after-market operations online to boost your sales and brand awareness. A recent Google search for a new Mercedes-Benz part drew some surprising results. The majority of results listed were from aftermarket companies offering non-genuine parts, with only one…

Tesla’s Electric Shock

Newcomer Tesla has arrived on Australian shores with a retail model that does away with the Dealer. No matter what your position is on electric cars, it’s hard not to watch American electric vehicle maker Tesla Motors with interest. In…

How’s Your Digital Showroom?

Your digital showroom is so much more than your online inventory alone – it’s everything you do online, and it’s where sales are being won and lost. More than 97% of consumers start their car buying journey online and according…

Three Tips to Strengthen Your Dealership’s Web Presence

All dealerships need an integrated digital presence that leverages SEO, Mobile Platforms and Social Media to be relevant for today’s connected consumer. Tech savvy consumers showed their preference to shop online with Deloitte reporting that the average consumer spent 10…

Retargeting Moving to the Top of the Sales Funnel

If you thought retargeting was only good for winning back customers who had abandoned their shopping carts, think again. Retargeting is now at the top, or close to the top, of the sales funnel. Savvy marketers are using it for…

Automotive Evolution

Self-driving cars, altered buying behaviour and the continued push for connectivity are a few of the factors driving big change in the auto industry, according to a new report. Global audit, tax and advisory firm, KPMG has released a comprehensive…

Why Aussie Buyers Aren’t Switching to EVs and Hybrids

Government support and incentives are the key to the realisation of electric vehicle success in Australia. In a recent article on themotorreport.com.au, the managing director of Nissan Australia, Mr. Richard Emery lamented on the lack of government support for electric…