Category: Sales

How to Persuade More Customers

So you’re a salesperson in the car industry, you sell cars for a living. But have you ever thought to look at the definition of the word “selling”? Selling is defined as “to persuade someone of the merits of your…

George Dans – The World’s Greatest Closer

If there’s one man who knows how to survive and thrive in sales it’s George Dans. This international star was a big draw card on Monday night at the convention, and there were more than a few dealers that were…

Out With The New And In With The Old

For the first time ever, older cars are selling better than new ones in China Used car sales in China have been growing faster than new car sales and some observers are predicting that by 2020 used cars will account…

How Australian Dealers Can Make e-Commerce Their Secret Weapon

Take your after-market operations online to boost your sales and brand awareness. A recent Google search for a new Mercedes-Benz part drew some surprising results. The majority of results listed were from aftermarket companies offering non-genuine parts, with only one…

Get Serious About Selling

What lessons can the automotive industry learn from a professional sport like tennis? Even the best of the best, like world number one Novak Djokovic, are truly self-aware, with an incredible understanding of the stats, strengths and deficiencies of their…

Used Cars – The Forgotten Franchise

There’s never been a more crucial time for Dealer’s to beef-up their used car operations, yet the department remains undervalued in many dealerships. Most Dealers should be well aware of the challenges their new car department faces when it comes…