Category: Sales

customers in dealership

THE NUMBER 1 ADVERTISING & MARKETING CAMPAIGN IN 2015

I was in a training workshop recently when I was asked by a Dealer Principal, “What advertising and marketing ideas do you see as the fastest and most economical way to increase enquiry?” While there were many great ideas I…

INCREASE YOUR SALES PRODUCTIVITY AND ROCK THE LOT!

Every salesperson is looking for that extra edge to hit their sales goal and land that big bonus. But what sets the car sales Rock Star apart from the average Dealership sales Joe? The answer is productivity; the Rock Stars…

$120 Billion Industry Rides on Two Wheels

By 2018 there will be over 132 million motorcycles on the world’s roads Tell any ‘Harley’ aficionado that Harley-Davidson North America is trialling an electric motorcycle called Livewire and they’ll look at you as if you’re suffering from brain damage….

Upcoming models: marvellous Mazda delights

Dubbed the ‘people’s roadster’, the latest version of the iconic Mazda MX-5 doesn’t disappoint. Industry professionals and automotive enthusiasts have been teased and delighted by the gradual reveal of the MX-5 model. At the 2014 New York auto show Mazda…

SUV Sales Continue to Soar

Australians are still very much in love with the SUV, with an extra 13.4% new vehicles driving out of dealerships in August. As Australia’s consumer preference grows for versatile vehicles that are suitable for work, home and lifestyle needs, the…

Rolls Royce ushers in a new Dawn

There are special events that only come around every so often; a blue moon, winning a raffle, perhaps consistent weather in Melbourne. But in this case, it’s the arrival of the brand new Rolls Royce model. This month luxury motoring…

Why Aftersales is no longer the ‘Ugly Duckling’

It’s no secret that aftersales, specifically parts sales, is often labelled as the ‘ugly duckling’ of the automotive world. I’ve personally heard many a marketing person in the automotive game liken the business of selling parts to that of selling …

A Picture is Worth 1000 Words

3 tips to show off your dealership At Dealer Solutions, we’ve spoken before about the importance of a great looking website, with technical substance that drives customers directly to your dealership and inventory. Well, it doesn’t stop there. Once you’ve…

Your CRM May Be a Bad Fit with Your Dealership Business Model

Be alert for these warning signs that you should look for a different kind of CRM Today’s car buying marketplace demands nothing less than a connected, personalised customer experience.  Consumers want dealerships to know who they are and what their…