Category: Marketing

3 Reasons Why Your Dealership Needs To Be Mobile

Today’s consumers are always on the go and constantly connected with their digital devices A recent Forbes article predicts that by the end of 2015, almost half of all Google searches will come from mobile form factors (Olson, 2015). As…

Improving Aftersales Revenue

The changing face of cars and the retail automotive industry is making it more important than ever to rethink your after-sales strategy Dealers are experiencing something approaching the ‘perfect storm’ when it comes to making aftersales revenue. Increased service intervals,…

9 Tips For A More Profitable Website

How many websites have you visited lately that are just downright awful? Too many words, too much scrolling, clashing colours, confusing messages – they not only look bad, but the worst part is they stop customers from doing business with…

Are You Advertising The Truth?

Advertising is incredibly important to automotive dealers and contributes majorly to sales and consumer satisfaction, but beware, disregarding advertising guidelines will cost you. A few years ago a Victorian dealership paid a hefty price after the Australian Competition and Consumer…

Automotive Dealer Magazine Well Received

Here’s what Sam Johnston Dealer Principal of Penfold Mazda had to say about our last issue: ‘I just read the AADA magazine from cover to cover and thought I’d let you know that it was an excellent read. All relevant…

GCG Turbochargers Wins Distributor Of The Year

GCG Turbochargers Australia was awarded Distributor of the Year 2013 for Australasia in recognition of their performance for the 2013 year with the Garrett by Honeywell brand. The recent bi-annual World Wide Distributor Conference in Vienna was the location for…

Toyota Installs Largest Solar Power System in Victoria

A great change has occurred at Toyota Motor Corporation Australia’s manufacturing plant in Melbourne. Officially launched in early June, 2000 solar panels, designed and installed by Autonomous Energy, now cover the roof of Toyota’s Powertrain Factory at their Altona North…

Mirror, mirror on the wall…

Which is most attractive? An in-ground pool, an overseas holiday, a home extension or a new car? Amongst others, the swimming pool, travel and home improvement industries are three with which the Australian automotive industry must compete for the disposable,…